Disney+ is facing a boycott with thousands canceling subscriptions after Elon Musk cursed out CEO Bob Iger.

Musk’s comments came in response to Disney halting advertising on X, a move taken by several companies amid a growing controversy involving Musk’s platform.

The boycott follows Musk’s explicit message to advertisers, including Disney, on the X platform.

The global brands involved in the advertising pause include Paramount, Apple, IBM, and Disney. “Canceled” is trending on X as users confirm their abandonment of Disney+.