People Joyfully Collect the 💩
People collect elephant 💩. But why?

Elephant 💩 coffee is the most expensive coffee in the world, at 125 dollars an ounce.
Less common and less well known than civet coffee but it's becoming more popular.
Asian elephants in Northern Thailand consume the coffee cherries. The farmers claim that the coffee is positively influenced by the elephants' digestive enzymes, which break down the coffee's proteins.
The beans are then thoroughly washed before being roasted, ground and brewed into the most expensive cup of coffee.
What delicious coffee scam is next?