Let This Dwell In Your Soul...

Studies, industry reporting, and trade groups consistently report that a large share of beauty supply stores serving the Black hair and beauty market have historically been owned by Korean Americans.

Referring to the independent beauty supply stores that specialize in Black hair care, wigs, braiding hair, relaxers, extensions, and related products, their biggest customer base is overwhelmingly Black consumers—especially Black women. Multiple industry sources describe Black women as the primary customers and spending force behind this market.