When Melanated People Have A Business... This is what happens when Melanated People walk by...

85 out of 100 won't even notice you.
10 will stop just to ask for a discount.
4 will waste your time with questions and promises and won't purchase anything. Only 1 will become a customer.

BUT, When non Melanated People Have A Business...

This is what happens when Melanated People walk by

67 out of 100 will purchase.
19 will stop to learn more before deciding on what to purchase.
11 will need a little more time.
And 3 may walk away...